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The Evocation of Entrepreneurial Intentions: A Conceptual Model of the Entrepreneurship Process

Michael P. Lillis

The BRC Academy Journal of Business

Volume 11

Number 1

Print ISSN: 2152-8721 Online ISSN: 2152-873X

Date: April 15, 2021

First Page 87

Last Page 119

DOI: https://dx.doi.org/10.15239/j.brcacadjb.2021.11.01.ja04


The topic of entrepreneurship has gained significant attention in the last few years. Despite a growing body of scholarly work, individual-level process models of entrepreneurship remain incomplete and have not been framed in the context of an all-inclusive model. To address this deficiency, this article introduces a model of entrepreneurship that describes various process conditions under which and mechanisms via which entrepreneurial action is evoked. The objective is to introduce a broad conceptual framework upon which present and future empirical research might be based. By building a deeper understanding of how characteristics of the individual, the situation, and the task impact opportunity recognition and opportunity exploitation, this article suggests several potentially worthwhile avenues for future entrepreneurial research.

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