To be competitive, MBA program administrators must make decisions based on the perceptions of key constituencies such as corporate executives, recruiters, and graduates. This study extends research that address factors corporate MBA recruiters use to determine where they will recruit to fill open positions with MBA graduates. We study the perceptions of 6,601 recruiters from six industries to determine what they value when they fill positions with MBA students. Recruiters rated the importance of school and student characteristics in their decision to recruit from a particular MBA program. Significant differences existed among industrial sectors. For example, recruiters from health care organizations rated students’ ethics and integrity, leadership potential and social responsibility commitment as more important than recruiters from other industries. Aligning school and student characteristics with what MBA recruiters’ value is important for MBA program differentiation and competitiveness. Implications of the study findings are discussed.