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Computer Mediated Communication (CMC) Technologies As Antecedents to Virtual Team Performance

Ronald Rivas and Paul L. Sauer

The BRC Academy Journal of Business

Volume 3

Number 1

Print ISSN: 2152-8721 Online ISSN: 2152-873X

Date: March 15, 2013

First Page 121

Last Page 147

Abstract

This exploratory research addresses several issues regarding the use of Computer Mediated Communications as a means of achieving virtual team performance goals. A model of coordination, collaboration, team cohesiveness and team performance (CCCP) is proposed that treats CMC technology choice as an antecedent of the relative use of cooperation and collaboration. Though sharing some characteristics, there is a tradeoff in that coordination is seen as a more asynchronous and collaboration as means synchronous means of achieving team performance goals. This tradeoff is modeled as directly and indirectly, when mediated by the level of team cohesiveness, affecting team performance. Virtual teams generally were formed by pairing two students from a private northeastern United States (US) university with two students from either a French or Chilean university. Student teams were required to design a strategic plan for a new business venture. Tests of the relationships indicate that non-US students tend to use more generally available CMC technology – MSN, Skype – to improve collaboration and in turn increase team cohesiveness and performance. US students tend to use university provided Course Management Support (CMS) technology – Angel – to increase collaboration and improve team performance. Results and implications are discussed.

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