Six recommendations remain relevant to incorporate sustainability into New Product Development for Supply Chain Management. With respect to sustainability and the Triple Bottom Line, the current literature highlights economic sustainability issues, with a growing wealth of knowledge in the environmental area, and a significant lack of research in social sustainability for New Product Development–Supply Chain Management. Research continues to highlight the importance of evaluating the end customers’ sustainability requirements and what the end customer is willing to pay for with respect to sustainability. Areas for future research are highlighted.