This research investigates the relationship between time management styles and food consumption among college students in the U.S. and China. Prior research in consumer psychology suggests that time scarcity is a barrier to healthy food consumption. Thus, it was hypothesized that consumers who practice good time management skills should be able to make healthier food decisions. Moreover, we proposed and found that culture (American vs. Chinese) moderates the positive effect of time management on food choices. One hundred and twenty one American and Chinese students participated in this study by completing an online survey and the findings show that American and Chinese participants differ in both their time management styles and eating motives. Specifically, Americans engaged more in short-range planning, reported greater time attitude, and greater preference for organized time than Chinese. Food choices among Americans are driven by liking, habits, convenience, and sociability factors whereas those among Chinese are driven by social norm and social image. Further analysis shows that as hypothesized, consumers with greater preference for organized time also selected healthier food choices. This positive effect of time management on food consumption is stronger among Chinese than Americans. The findings offer implications for health researchers, consumers and public policy makers.