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From Education to Employment: Using Marketing Simulation Games to Foster Meta-Skill

Christopher M. Tingley and Mark L. Vrooman

BRC Journal of Advances in Education

Volume 4

Number 1

Print ISSN: 2152-8810 Online ISSN: 2152-8829

Date: April 15, 2020

First Page 17

Last Page 33

DOI: https://dx.doi.org/10.15239/j.brcadvje.2020.04.01.ja02

Abstract

Utilizing literature on marketing education and employers of marketing graduates, this study identified 5 meta-skills required of marketing graduates. Previous studies have measured the use of simulations in business courses, but not as they relate to meta-skills. This study tests the use of a competitive, team-based marketing simulation game as a method of fostering these skills in an undergraduate principles of marketing course across 2 semesters. The skills measured were teamwork, time management, problem solving, work-ethic, and the ability to manage change. 69 participants completed a pre-simulation and post-simulation survey to indicate their self-reported level of ability in the 5 skill areas

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