This paper is designed to provide teachers with examples of integrating service learning in marketing classes at the undergraduate and graduate levels. Two courses are selected to illustrate how service learning can enhance the learning experience for students and gain community support for the program. At the undergraduate level, an elective in marketing, Event and Sponsorship Marketing, was selected. At the graduate level, a required class, Marketing Management, was selected. Service learning, a pedagogical approach that combines rigorous classroom content and theory with experiential application through civic engagement is an effort to address concerns raised regarding the lack of personal and corporate responsibility by college graduates. The paper also addresses ways service learning can be used in other classes in the marketing curriculum. The response of students to their service-learning experience is also examined.