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Beyond Case Study Analysis?: Three Enhanced Approaches to Teaching Business Strategy

James A. Kling, Stephen Mayer and Paul Richardson

The BRC Journal of Advances in Education

Volume 1

Number 2

Print ISSN: 2152-8810 Online ISSN: 2152-829

Date: March 15, 2011

First Page 81

Last Page 99

Abstract

While diligent educators are always pondering new teaching and learning techniques throughout the curriculum, the need for best practices is amplified in a business strategy course where the next stop for students is often full-time management employment. It is impossible to avoid the study of success and failure in a business strategy course, and this focus on “winning” is not limited to the competitive advantage of a business. The integrated “Blue Ocean Strategy” approach conceived by W. Chan Kim and Renee Mauborgne in 2005 and the use of the simulation marketed as the “Business Strategy Game (BSG®)” are introduced and the professors discuss the implementation of these methods in their courses. These pedagogies are contrasted to the third professor who uses an approach coined “Case Analysis Maximization” for the purpose of this paper. In addition to an explanation of each method, some data, student feedback, and each professor’s learning curve notes are presented with a conclusion about over- all lessons for improving the teaching of a business strategy course.

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