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Enhancing Engagement in Principles of Management Classes through Field-Based Consulting Projects

Joseph Winter, Vincent Agnello, and Hai Ta

BRC Journal of Advances in Education

Volume 3

Number 1

Print ISSN: 2152-8810 Online ISSN: 2152-8829

Date: March 15, 2018

First Page 63

Last Page 76

DOI: http://dx.doi.org/10.15239/j.brcadvje.2018.03.01.ja05


In today’s environment of outcome assessments, combined with the high cost to students for their education, universities are under increasing pressure to develop students into productive members of society. Students are under pressure to start their career. This paper explores the benefits and challenges of restructuring a standard undergraduate management course into one that not only teaches business management principles, but requires students to use their talents and business knowledge as business consultants in the real world. This redesign was a remarkable success by all measurements. Highly motivated students who use their newly learned business principles in an active and engaged collaborative manner will see their education in a new light.

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