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Maximizing Student Learning Outcomes When Using Business Strategy Simulation Tools: The Role of Pedagogy, Participation, and Practice (A Multi-Year Study)

Kevin A. Fletcher

The BRC Academy Journal of Business

Volume 11

Number 1

Print ISSN: 2152-8721 Online ISSN: 2152-873X

Date: April 15, 2021

First Page 167

Last Page 198

DOI: https://dx.doi.org/10.15239/j.brcacadjb.2021.11.01.ja07

Abstract

The use of simulations is prevalent across business schools in colleges and universities. Research has shown that they can be useful in bridging theory with practice and preparing students for “real world” employment. However, there is limited research on determining the best pedagogical approaches for using these tools in a classroom setting. In this study, two approaches to using the Capsim “Capstone” online business strategy software are explored and measured for overall effectiveness and meeting learning outcomes. Results show that the pedagogical approach matters less in determining learning success as compared to other variables including average team logins, individual login behavior, experience of the instructor in using the simulation, and the simulation industry environment itself (i.e., number of student-run teams versus number of computer-run teams). The results have implications for the delivery of computer simulations in class as well as their use as part of a course grade.

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